My Holiday Mood Board (2010) based on character illustrations from Downtown Partners. As Senior Art Director, I created and developed the visual assets that were used to roll out the 2010 Holiday experience online and designed the majority of high traffic pages.
Holiday Shop (2010). This was the central hub for all Holiday-related online promotions and information.
Black Friday landing page (2010).
Promotional landing page supporting in-store sales.
Holiday Gifts For Her vertical within the Holiday Shop Gift Finder experience.
Stocking Builder vertical specifically targeting inexpensive and last minute gift ideas.
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